Brand licensing 

The V&A champions design and creativity in all its forms. The award-winning brand licensing programme supports this mission by collaborating with designers, brands and manufacturers across the world.  The V&A’s holdings span every creative discipline and provides a diverse sourcebook of inspiration, enabling licensees to share the museum's 5,000-year-old story of creativity. 

With over 85 licensees, the V&A’s long-established programme operates across the UK, Europe, APAC and the USA. The products it creates encapsulate the rich themes, colours and textures of the V&A’s extraordinary collections.

If you would like to get in touch with the licensing team, please email: licensing@vam.ac.uk

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Working together

Our experienced team provides a tailor-made research and design development service to support the creation of beautiful products. We also offer marketing, press and branding support, collaborating closely with our licensees to build engaging campaigns that are inspired and authenticated by the compelling stories from the museum’s remarkable collection.

Products and markets

The V&A brand is recognised as a powerful endorsement of craftsmanship, innovation and excellence in design. The award-winning global licensing programme offers an almost infinite source of design inspiration for a multitude of product categories, reaching broad audiences and all age groups across wall art, home interiors, apparel, jewellery, gifting, stationery, crafting and many others. Every purchase supports the V&A’s mission to celebrate design and creativity.

Testimonials

It has been such a pleasure and privilege to work with the V&A for my first faux flowers collections, interpreting just a small part of their incredible archive into my designs.

Philippa Craddock, Owner – Philippa Craddock Ltd

The original purpose of the V&A was to promote excellence in design and manufacturing, and we wanted to capture this idea to create this series for John Lewis.

Philippa Prinsloo, Home Design Manager at John Lewis

Awards

The V&A licensing programme has been recognised by the following industry achievements:

  • Winner: Licensing International Excellence Awards, Best Apparel, Accessories, or Footwear Product for Corporate Brand 2025
  • Winner: Brand & Lifestyle Licensing Awards, Best Brand Licensed Fashion Accessories or Lifestyle Product or Range 2025
  • Winner: Licensing International Excellence Awards, Best Brand award in the Art, Design or Museum 2024
  • Winner: Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range 2022
  • Winner: Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range 2022